On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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A Cussing, Gun-Loving Coffee Company

Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]

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A Copywriting Challenge For You

When was the last time you asked someone for money? I don’t mean to borrow a dollar to get a cup of coffee. I mean really asked for money. In business, it’s our job to ask every day. And for most of us, that’s uncomfortable (to say the least). So, we cringe our way through […]

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On Starting From Scratch

If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and […]

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