Using Emotion to Sell: Easier Said Than Done?
Football Season and Your Small Business Online Marketing Strategy
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]
Yes, You Can Use a One-Star Review to Fuel Your Content Strategy
The two don’t seem to go hand in hand, do they? Football and small business online marketing strategy? But as I was driving down Old Spanish Trail in my hometown of Tucson (locals will know right where that is) the other day, I was jolted out of the trance of watching the Rincon mountains ahead […]
On Fitting In
I’ve set up a lot of Google My Business profiles for local businesses. Each time I do, there’s one thing that weighs heavy on the mind of the owner – “what if some disgruntled, no-good customer who isn’t even in my target market, decides to leave a one-star review and destroy my business?” As a […]
A Cussing, Gun-Loving Coffee Company
A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]
A Copywriting Challenge For You
Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]
On Starting From Scratch
When was the last time you asked someone for money? I don’t mean to borrow a dollar to get a cup of coffee. I mean really asked for money. In business, it’s our job to ask every day. And for most of us, that’s uncomfortable (to say the least). So, we cringe our way through […]
Authentic Content Marketing: What Does That Really Mean?
If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and […]
Why Getting Found on Facebook is So Hard for Small Businesses
This just happened: I wrote (and wrote, and wrote) half of a blog post with some strategic content marketing tips. Then, I got up from my desk and felt it – the pit in my stomach that made me realize what I was writing was B-O-R-I-N-G. Was it useful? Sure. Had it been done before? […]
I’m Updating My Tucson Marketing Business. Here’s How.
Which came first? The Facebook post or the like/share/comment? Sounds like a trick question, but that’s because Facebook has tricked us small business owners into a philosophical approach to how we target our buyers on their platform. Sure, you have to post in order to get any kind of engagement, but if you don’t get […]
Psst… have you noticed something a little different around here? Things are getting a makeover and I’M BEYOND EXCITED!!!!! And because I know you’re constantly evolving your business too, I wanted to give you a behind-the-scenes look at how it’s all going down in a several part series, so you can actually consume this info, […]