A Copywriting Challenge For You

When was the last time you asked someone for money? I don’t mean to borrow a dollar to get a cup of coffee. I mean really asked for money. In business, it’s our job to ask every day. And for most of us, that’s uncomfortable (to say the least). So, we cringe our way through […]

Read more
Keywords and Copy

As the Vice President of the Greater Vail Area Chamber of Commerce (how do you like that credibility bomb right out of the gate?), I go to a lot of networking events. Mixers, breakfasts, power hours, you name it. At many of the events, there’s a person who has a canned sales pitch ready to go. Their […]

Read more