Discover How to Cut Through Confusion and Find Growth Opportunities at Every Stage of Your Business

Ever get stuck in analysis paralysis trying to figure out which tactics are right for your business, where you should show up for your buyers, and the best direction to take? Those question marks can stunt your progress if you let them.

With this fast yet mighty exercise, you'll unfreeze your brain and quickly identify the areas of your business most ripe with opportunities. Talk about an awesome kick in the pants of motivation!

small business customer journey mapping

I'll Show You How to Seamlessly Weave Together What You Already Have Available, Giving You Clarity While Spurring Sales

Ever take a step back, look at your business and feel completely overwhelmed with all you have to do? You're not alone. That overwhelm can quickly lead to confusion, derailing your focus and getting you further away from your goals.

But here's what I know to be true — You have something brilliant to sell. I'll show you how to laser in on what to do and when, so that results follow.

Instead of creating content with your fingers crossed hoping something will come of all that hard work (nobody has time for that), you'll know exactly where to put your time and resources. No more question marks!

The Focus-Driven Journey is for the badass (but equally busy) business owner who's ready to push past stagnant sales and finally get seen.

This is Your Fast, Yet Crazy Effective Method for Getting Inside Your Buyer's Heart and Mind

The Focus-Driven Journey gives you a 3-step repeatable formula to go from feeling invisible to getting introduced by paying customers to more hot leads. Rather than spreading yourself too thin creating sporadic social posts, content, and newsletters, you'll discover exactly what's needed to catch the eye of your audience. 👀

You'll Learn a Crazy Effective 3-Step Process for Catching the Eye of Red Hot Leads — and Then Converting Them Into Raging Fans

Step 1: Gather Insights

You already have Google Analytics, email marketing data, or insights from platforms like MemberVault. I'll show you how to take that data and pinpoint what's going on inside your buyer's head, so you can easily decipher what to say and what to sell.

Step 2: Get Organized

Take all the information you have at your disposal — you know, the stuff you wish you knew how to decipher — and use it to tell a stronger story. Not sure where to start? I've got you covered. I'll show you an easier method for organizing these insights to drive your business.

Step 3: Analyze + Implement

Not sure where to start after pulling together all that data? This is where the magic happens. Inside The Focus-Driven Journey, I'll show you how to uncover revenue-generating opportunities, so you can start pushing your revenues up and your costs down.


Whaddya Say We Simplify Marketing While Simultaneously Hitting the Revenue Accelerator

This course is for you if you're overwhelmed by data, confused by analytics, but so eagerly want to use the insights you know are waiting for you in your business right now. I'll teach you a highly-actionable, highly-repeatable, yet simple-in-nature approach to move your business forward faster with better results — all with this easy-to-implement method for organizing the insights available to you inside. Here's what you'll get:

Get Organized With a Plug-and-Play Spreadsheet

Swipe a pre-built spreadsheet to fill in as you go, making it faster to personalize your results and track your business, so you always know what's happening and where new opportunities for growth await.

Finally, Learn How to Decipher Your Data

Better understand how to leverage the data already pouring into your business, like warm leads, website traffic, and more, so that you can avoid missed connections while generating more momentum in your sales.

Continuously Find New Opportunities to GROW

Get a powerful, repeatable exercise you can come back to anytime you want a bump up in your business. Stay consistently ahead of the competition by giving your buyers what they want regardless of the economic backdrop.

BONUS: Systematize Your Content Creation

For the first 50 people in the door, you'll unlock a BONUS system that'll show you how to create sales-driving content for your business. In this bonus, you'll unlock my powerful (and FUN) system for batching content, freeing you up of even more time to create the stuff you love or spend time with the people you love.


I'm Kimberly Crossland,

I'm a long-time business owner, content creator, and coach for entrepreneurs. I've worked with a wide range of companies across all industries, and this process? It's one I've seen prove valuable time and again.

I'll teach you how to leverage what's already available to you in your business to create powerful content strategies for growth. The best part is? It's fun and fast to achieve — as long as you know where to start.

Frequently Asked Questions

How long will it take for me to work through this?

The goal of this course is to get you back to being productive fast. Once inside, you can go as fast or as thoughtfully as you'd like. On average, expect to take around an hour to complete the exercise. However, because it's so repeatable, you're able to come back time and again to keep adding to, tweaking, and learning from the results.

I'm new to my business. Is this for me?

Yes! I've seen this exercise deliver powerful insights to organizations on all ends of the spectrum, from budding businesses to established corporations. Better yet, because it's such a flexible exercise, it'll grow alongside your business, making it one you'll lean on over and over for results.

I'm already tracking analytics in Google. What's the difference?

This exercise brings together analytics from a variety of platforms and tools. By merging these insights in one place, and organized in this way, you're able to see a clearer picture about what's happening in your business, so that you can make better decisions about where you need to go to grow.