Presenting: A Fast 3-Step Process for Turning Leads Into Loyal Buyers

small business customer journey mapping

What if you knew exactly when and how to show up in your business?

Better yet, what if you knew that when you put in the work to be there for your leads and clients, results would follow.

Instead of creating content with your fingers crossed hoping something would come of all that hard work (nobody has time for that), you'd know that you were giving your buyers what they wanted at the very minute they wanted it like the badass unicorn you are.

You could count on results because you'd know you were meeting your buyer exactly where they wanted you to meet them, generating instant street cred while also summoning those leads deep into your biz world.

Introducing a Fast, Yet Crazy Effective Way to Get Inside Your Buyer's Heart and Mind

The Focus-Driven Journey gives you a 3-step repeatable formula to go from feeling invisible to getting introduced by paying customers to more hot leads. Rather than spreading yourself too thin creating sporadic social posts, content, and newsletters, you'll discover exactly what's needed to catch the eye of your audience. 👀

You'll Learn a Crazy Effective 3-Step Process for Generating More Leads on Auto-Pilot

Step 1: Gather Data

Pinpoint the best places to look to get powerful data about what's going on inside your buyer's head, so you can easily find the most attention-grabbing messages to serve up at the moment they want to hear from YOU the most.

Step 2: Get Organized

Rather than relying on sporadic analytics and straining to remember past conversations, you'll have a pre-built spreadsheet where you can drop all those insights. The result? An easier method for automating your business.

Step 3: Analyze + Implement

When done, you'll discover revenue-generating opportunities, know where to stop the bleeding in your business, and understand what you can automate to stop spreading yourself so thin (without diluting the customer's experience).


Whaddya Say We Simplify Marketing While Simultaneously Hitting the Revenue Accelerator

This course gives you a highly-actionable, highly-repeatable, yet simple-in-nature approach to move your business forward faster, with better results, and with less work.

Plug-and-Play Spreadsheet

Swipe a pre-built spreadsheet to fill in as you go, making it faster to personalize your results and track your business, so you always know what's happening and where new opportunities for growth await.

Put Analytics to Use

Better understand how to leverage the insights pouring into your business, like warm leads, website traffic, and more, so that you can avoid missed connections while generating more momentum in your sales.

Rinse and Repeat

Get a powerful, repeatable exercise you can come back to anytime you want a bump up in your business. Stay consistently ahead of the competition by giving your buyers what they want regardless of the economic backdrop.

BONUS: Systematize Your Content Creation

Make it even easier to create sales-driving content for your business by unlocking my powerful (and FUN) system for batching content.


I'm Kimberly Crossland,

I'm a long-time business owner, content creator, and coach for entrepreneurs. I've worked with a wide range of companies across all industries, and this process? It's one I've seen prove valuable time and again.

I'll teach you how to leverage what's already available to you in your business to create powerful content strategies for growth. The best part is? It's fun and fast to achieve — as long as you know where to start.

Frequently Asked Questions

How long will it take for me to work through this?

The goal of this course is to get you back to being productive fast. Once inside, you can go as fast or as thoughtfully as you'd like. On average, expect to take around an hour to complete the exercise. However, because it's so repeatable, you're able to come back time and again to keep adding to, tweaking, and learning from the results.

I'm new to my business. Is this for me?

Yes! I've seen this exercise deliver powerful insights to organizations on all ends of the spectrum, from budding businesses to established corporations. Better yet, because it's such a flexible exercise, it'll grow alongside your business, making it one you'll lean on over and over for results.

I'm already tracking analytics in Google. What's the difference?

This exercise brings together analytics from a variety of platforms and tools. By merging these insights in one place, and organized in this way, you're able to see a clearer picture about what's happening in your business, so that you can make better decisions about where you need to go to grow.