Get your typing fingers ready because you’re about to sign up for 11 newsletters (or less) from the top Internet marketing specialists online today.
You might follow some of them already. Others, you might not have heard of or you’ve actively ignored because you’re worried about the influx of email you’ll receive.
I get it. I wake up to a minimum of 50 unread emails before 6 a.m. every morning because I sign up for way too many lists. I’ve seen horrible email marketing strategies in the past, and excellent ones alike. The good part about email is, you can always, always, always unsubscribe (and if you can’t, report it because it’s illegal and you don’t need that kind of negativity in your inbox anyway).
If you want to start 2016 with an open mind and learning heart, you’ll want to put your email address down for each of these 11 email lists.
If you’re not familiar with Neil Patel, you’re missing out.
This is one of the best content producers and online marketers I’ve ever encountered. Every day he posts a long, informative, and super valuable post about something in the online marketing world. There are always real life examples to learn from. He also talks a lot about his own successes, failures, and numbers so you can learn from his journey.
The Middle Finger Project (if you don’t mind a swear word or ten)
Surprise, surprise – The Middle Finger Project by Ash Ambrige has a couple of swear words. If you’re like me, you appreciate the spice they add to the content. If you’re easily offended by cussing, skip to number 3.
Ash is a fellow copywriter with a flair for banishing the “sea of sameness.” I think she coined that term.
I took her Six Appeal course earlier this year and loved every second of it. She talks about the importance of tangibility in your writing, banishing clichés and loads of other copywriting tips. Your readers will love you for listening to this lady.
PR, marketing and advertising are no longer separate worlds. They’re merging into one delicious package called Brand Journalism. Perhaps no one understand what’s happening between the media and businesses today than the team at Spin Sucks.
This blog features a daily post filled with helpful ideas for how to get the type of media attention you want. It’s informative, yet short and to the point. Every Friday, you get the Spin Sucks Inquisition (which I’ve secretly dreamt of being a part of ever since I started reading it, but then I’d have to sacrifice a Friday where I didn’t get to meet someone new so it’s a wash). And every Saturday you get to wake up to five of the week’s best YouTube videos. Love IT!
Every post finishes with an active comment section from the “Spin Sucks Crazies.” I’m proud to consider myself one of the bunch, although I’m not as active in the comments as I probably should be. But, being a crazy, I was driven to join the beta launch of Gini Deitrich’s Master Blogging Class. It’s been fantastic!! I highly recommend it.
I’m very much into content backed with statistics. Sure, stats are somewhat benign these days because anyone can manipulate numbers and really, what does 68% of half the population really look like? But, stats still tend to resonate with some people. Myself included.
And apparently Heidi too because she uses stats throughout all of her posts. It’s part of why I love them. She posts and emails regularly about actionable marketing ideas that you can take and implement right away. It’s perfect for anyone still finding his feet in the digital world.
The world of search engine optimization is constantly changing. What worked a few months ago might be a recipe for punishment tomorrow. You can’t ever be sure, unless you follow the experts who keep a close eye on what’s happening in the SEO industry.
Enter, the Search Engine Land people. These guys and gals are constantly talking about how to do local SEO effectively. The emails you receive summarize several of their most popular posts so you always have a variety of tactical articles to choose from.
CoSchedule is one of my favorite apps. I don’t use it because I am on the Rainmaker platform but I love another tool they offer – the Headline analyzer. This tool tells you whether your headlines suck or if they’re brilliant.
Their email list is so much more than this too. It talks about social media marketing (which is the main problem their tool solves), content marketing, and more. The posts are always informative. They’re perfect for intermediate makreters, but most beginners will get a lot of info out of them too.
Copyblogger had to make this list because I’m a Copyblogger certified writer. I decided to get their certification through them because this organization knows its stuff.
They send out daily emails with tips about how to be a better writer. If you’re at all interested in upping your writing game (even if you don’t plan to get certified… few people do) this is a helpful list you’ll be glad you’re on.
I can’t tell you how much I love the fun facts that land in my inbox each week from Google. Everything they send is based on their data – and who doesn’t love data these days? You get insights to guide your decision making and up your marketing game straight from the search engine giant you want to have fall in love with your site.
I’ve mentioned Chris Brogan here a few times, mostly because I adore his style of writing and personal excitement about fitness. We’re kindred spirits in that regard, which makes him worth mentioning again.
Chris Brogan has a popular email list where he sends out one email every Sunday. His business partner Rob Hatch sends out an email on Thursdays. Each one is filled with information and motivation for the business owner, plus a few plugs for their online courses. I’ve never taken these courses but I’ve come close several times. If they’re anywhere near the caliber of their emails, I’m sure they’re incredibly valuable.
Denise Duffield-Thomas (aka the Lucky Bee)
Raise your hand if a financial struggle ever stood in your path of success. If you could look around a room of people reading this post, you’d probably see a lot of hands go in the air. That’s because finances are terrifying.
Denise makes wrapping your head around financials a lot easier and a lot less frightening. Plus, she writes in a very personal way making you feel a lot more in tune with the person emailing you – a must for every email marketing campaign, if you ask me!
Come on now, you didn’t think I’d leave myself off the list did you?
I’m closing out 2015 with plans to release several mini courses throughout the next year. With a little guy on the way, I am not going to have as much time to do private coaching or work for people. Although I’m holding on tightly to my current list of clients (because I only work with people I adore!), I probably won’t be taking on any new work.
Why does this matter to you?
I’ll be writing more emails with helpful tips for local businesses, ideas for small business marketing, and information to accelerate your success online. Plus, you’ll be the first to know about (and get awesome deals on) the courses already in the making!
Sound good? Sign up. Remember, you can always unsubscribe if you’re not feeling what I’m (or anyone on this list) puts down. No risk, no worry, all reward. BAM!
Did you miss any of the other posts in this 12 Days of Christmas series? Catch up now!
- Day 1: Local Business Marketing Tips for 2016
- Day 2: How to Drive Traffic to Your Small Business Website
- Day 3: How to Get Your Business Listed on Google
- Day 4: Four Easy Copywriting Tweaks to Instantly Make You Sound More Appealing
- Day 5: 5 Customer Experience Metrics to Monitor
- Day 6: Should Your Small Business Start a Blog
- Day 7: 7 Blog Post Ideas to Get Your Creative Juices Flowing
- Day 8: 8 Ways Social Media Fits Into the Marketing Mix
- Day 9: 9 Do’s and Don’ts of Small Business Marketing
- Day 10: 10 Ways to do Offline and Online Marketing Integration Right