This is probably the only time I’ll ever encourage you to fight.
But before you pull out your gloves and put on that oh-so-sexy UFC uniform that you’ve had stashed away in your closet for God only knows what reason, I have a confession to make: I’m probably one of the most sensitive people you’ll meet.
And it’s not a good thing.
I might not always seem like a sensitive soul on the surface but it’s true. Give me one wrong look and I’ll worry about what it meant for days.
With that obnoxious hyper-sensitivity in mind, you can imagine how much of a struggle it was for me to start blogging and putting my thoughts, ideas, opinions out onto the interwebz.
What will people think?
What will people say?
What if people *gasp* don’t like me?
It’s a scary (read: terrifying) feeling to open your soul to be judged by the masses.
In fact, it’s so scary that most people avoid it all together.
The fear of putting yourself on the line is one that business owners like you know well. You’ve done it already so I know you have the courage to start exposing your thoughts and opinions too. But there’s just one problem.
If you’re shaking in your boots while you hit the “Publish” button on your blog, chances are you’re not going to sound too authentic. Chances are, your blog is going to sound more like it was written by a robot than a human.
Enter: The Fight
I promised you a fight and here it is!
If you’re like many bloggers, when you sit down at the keyboard your thoughts are on your audience.
You think, and think, and think about what your audience wants to hear.
- Are you giving them what they’re looking for?
- Are you positioning your audience as the hero of your story?
- Are you delivering the right information to help them through every stage of the sales process?
Coming up with content for your blog is hard enough. When you finally find that perfect topic, how do you write in a way that serves your audience AND stays true to you?
As Sally Hogshead said in a recent blog post, “Are you focusing so much on the other person (your customer, your client, your manager) that you’re losing your you-ness?”
If you’re cringing right about now because of how familiar that sounds, don’t worry. It’s happened to the best of us.
Breaking Past the Scary Side of Creativity
Writing doesn’t have to be scary. Staring at a blank, white page on the screen in front of you doesn’t have to fill you with anxiety.
It also doesn’t have to turn you into a people-pleasing robot.
After searching for years, reading other people’s blogs and trying to find that magic tip to help me break fast this fear and embrace my voice, I discovered one thing that helped. Just one. Fighting.
The Three Step Process to Finding Your Fight
If you could change the world tomorrow in any way, what would that look like to you?
I’m not trying to get you to conjure up your inner beauty queen and talk about creating world peace or saving all the puppies – even though that’d be nice – I am trying to get you to think a little bit about purpose. That purpose – or fight, if you will – comes from inside of YOU.
Here’s how to find your fight.
1. Define WHAT You’re Fighting For
My fight is to change the way business owners approach their marketing writing.
It frustrates me to see business owners toss up a “free” website with self-centered copywriting filling the headlines and paragraphs just so that they have a placeholder online.
Note: I put “free” in quotes because even though you’re not paying out of pocket for a website on Wix or GoDaddy, you’re paying big time in opportunity cost.
Words matter. They matter so freakin’ much that I put it on EVERY SINGLE PAGE of my website. It’s my fight. It’s the concept that I can speak to with absolute 100% certainty and passion because I believe it in my core.
What’s your fight? What’s your purpose online?
It’s a deep question but it’s one that deserves a healthy amount of thought.
2. Define WHO You’re Fighting For
The people you’re fighting for matter just as much (if not more) than your big picture purpose.
You can’t write a blog post to the masses and expect it to sound like your authentic self. Narrowing your focus and writing as if you’re speaking to the ONE person in this world whom you help will make your writing significantly stronger.
Right now, I have my perfect client in mind. I’m not thinking about writing to my mom or my husband because neither of them need this information. I’m writing this to the person who I know can benefit the most from this fight.
The person may or may not be real (although in my case, he is), as long as you have a person with a face, a name, and a story.
Who is your person? Who are you fighting the good fight for?
Let’s face it. Keeping your thoughts, ideas, and passions locked up inside of you isn’t healthy. It’s not healthy for you, your business, or the people you’re working so hard to help.
With your fight and your person in mind, it’s time to start the conversation.
This is where your blogging voice comes through.
Spark conversation with the person you’re fighting so hard to help. Talk about things that get you heated, passionate, and excited.
Let your thoughts pour out on paper.
Don’t edit as you write. Instead, follow Ernest Hemingway’s advice: Write Drunk. Edit Sober.
And, whatever you do, DON’T pull a Pete Carroll and overthink every play, phrase, and word.
Just write what’s on your heart. Write in a way that makes your excitement for your reader’s success so palpable that he has no option but to get sucked into listening to your story.
FIGHT FOR WHAT AND WHO MATTERS TO YOU.
Your voice will come out naturally through your passion, excitement, and undying belief in what you’re saying.
Go ahead and give it a try. Then share your non-robotic blog post with me in the comments below. I’d love to read it (truly!)