A few days ago I¬†talked about the importance of Google Analytics. Now, I’m¬†exposing the downside to Google Analytics with an infographic from Alistair Gill, a superstar in the SEO realm.

If you’re on top of your Google Analytics game (and you should be), you regularly check which sites are sending you traffic. Have you ever been surprised by some of the results? Chances are, those websites that you’ve probably never heard of, let alone knew had your link, are spam.

Google Analytics spam might boost your numbers making you feel good that you’re getting more traffic, but in reality, it’s harmful. You can’t see what’s *really* working in your business. You don’t know why you’re not getting the results you wanted. It’s confusing, messy, and it has to be eliminated.

Here’s why:

Impact

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