Struggling With the Fear of Selling Yourself? Try This
Sick of Buyer Personas? Me Too.
Struggling with the fear of selling yourself, your brains, your work, your creative genius? Yeah, I know a thing or two about that too. And as evidence that things are getting quarantine crazy, I’ve decided to show how we can push past that fear with an inspirational quote from the Secret Life of Pets 2. […]
Using Emotion to Sell: Easier Said Than Done?
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Storytelling in Copywriting: A 3-Step Formula to Help You Write Your Sales Pages
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]
Should You Use a Publishing Calendar for Your Content Marketing?
It’s staring intimidatingly back at you – the blank white screen. The cursor flashes and you find yourself hoping, wishing, praying for words to suddenly appear. And not just any words. The words. You need to write a sales page that gets people excited about your newest product but where do you start? How do […]
What the 2016 Presidential Election is Teaching About the Future of Communication
“How do you always find stuff to keep writing about?” That question came through in one of our many email exchanges with my grandma. She’s 94-years-old and still challenges me in a good way. She’s always logging her walking miles on Strava and I never seem to be able to beat her distance. Her social […]
Email Marketing Best Practices: An Experiment
It’s hard to miss. The 2016 race for the White House is in full swing. This time, with both parties presenting new candidates for the highest job in the country, the race is more heated than ever. This time it’s different too. On the Republican side there are three non-politicians in the race: Donald Trump, […]
The Day I Found Me
Does your inbox look like mine? It’s a daily flood of sales pitch after sales pitch. “Buy This!” “Flash Sale!” “You can’t live without our product!” (this subject line is usually trying to sell some sort of clothing, which I most definitely can live without. I’m a jeans and a t-shirt kind of a girl, marketers. […]
Have More Confidence Publishing Your Work With These 5 Simple Writing Tricks
Ever notice how much noise is out there these days? It’s deafening. Content is tossed to fans like candy from parade floats (or at least that’s how most content creators envision the interaction). Videos are uploaded to YouTube and Vimeo in record volume. Look at your newsfeed. People are constantly stealing small moments from their […]
Confidence vs. Angst: What Your Website Content Says About You
Do you yawn when you read your writing? Do you ever finish a blog post, hover your mouse over the “Publish” button, and then hesitate thinking how embarrassing it’d be to share what you just wrote with the world? Do you cringe every time you think of a reader landing on your blog, wondering how […]
There I was, driving down the street when I saw it: A sign that said, “Eager to Close!! Seller Will Pay All Closing Costs!!” (Yes, the explanation marks were included on the damn sign.) At the time, I was in the housing market. That sign was meant to attract people like me. It didn’t work. My […]