The Top 9 Do’s and Don’ts of Small Business Marketing

In life there are things you should and shouldn’t do. You should wash your hands after every trip to the bathroom. You shouldn’t skip showering for several days at a time. You should get your oil changed regularly. You shouldn’t ignore your check engine light. You should go to the dentist every six months. You […]

Read more
Day 2: 10 Small Business Website Tips to Bring You More Traffic

Will they come? Won’t they? Will they? Won’t they? You’ve poured your heart, soul (and sometimes your wallet) into building a stellar website and now… crickets. It’s heart wrenching to watch stagnant analytics numbers. You wait for more visitors to arrive but no one seems to be finding you. What’s happening? I’ve said it once. […]

Read more
Day 1: Local Business Internet Marketing Tips for 2016

December is consumed with lights, latkes, and lots of decking of the halls. I already have Christmas lights strewn haphazardly around my office (because who has time to hang Christmas lights, but life is too short not to have them). Still, during this holly jolly Christmas time, you’re supposed to be gearing your business up […]

Read more
Why Productize Your Service Business

Probably the most cringeworthy five words in the English language are, “Can I pick your brain?” I’ve heard every excuse for wanting to do this: I think there might be a way we can help each other out (there’s rarely a mutually beneficial reason for the conversation); I have something that’ll change your world (it […]

Read more
Email Marketing Best Practices: An Experiment

Does your inbox look like mine? It’s a daily flood of sales pitch after sales pitch. “Buy This!” “Flash Sale!” “You can’t live without our product!” (this subject line is usually trying to sell some sort of clothing, which I most definitely can live without. I’m a jeans and a t-shirt kind of a girl, marketers. […]

Read more