In life there are things you should and shouldn’t do. You should wash your hands after every trip to the bathroom. You shouldn’t skip showering for several days at a time. You should get your oil changed regularly. You shouldn’t ignore your check engine light. You should go to the dentist every six months. You […]
Will they come? Won’t they? Will they? Won’t they? You’ve poured your heart, soul (and sometimes your wallet) into building a stellar website and now… crickets. It’s heart wrenching to watch stagnant analytics numbers. You wait for more visitors to arrive but no one seems to be finding you. What’s happening? I’ve said it once. […]
December is consumed with lights, latkes, and lots of decking of the halls. I already have Christmas lights strewn haphazardly around my office (because who has time to hang Christmas lights, but life is too short not to have them). Still, during this holly jolly Christmas time, you’re supposed to be gearing your business up […]
Probably the most cringeworthy five words in the English language are, “Can I pick your brain?” I’ve heard every excuse for wanting to do this: I think there might be a way we can help each other out (there’s rarely a mutually beneficial reason for the conversation); I have something that’ll change your world (it […]
Does your inbox look like mine? It’s a daily flood of sales pitch after sales pitch. “Buy This!” “Flash Sale!” “You can’t live without our product!” (this subject line is usually trying to sell some sort of clothing, which I most definitely can live without. I’m a jeans and a t-shirt kind of a girl, marketers. […]
Based on how much interest I see for copywriting courses (I’m working on one as we speak…stay tuned!) it’s safe to say business writing is one big, mucky, confusing mess. You know exceptional copywriting when you see it. This writing sucks you in with a magnetic force strong enough to make you latch on and never want […]
These days, anyone can start a business. The trick to building a viable business – one that’ll give you the type of freedom you wanted when you started the company – is to make it look, sound, and act more professional. This starts with branding. Too many people think branding involves putting together a few […]
Have you ever listened to a good roast? You know, the kind of stand up comedy where someone gets pummeled with insults while everyone laughs? I’d heard a few roasts before, but it wasn’t until a recent drive in June on the boring stretch of I-10 between El Paso and Tucson that I fell in love […]
According to Dale Carnegie, there is no better sound to a person than her name. I’m willing to wager a bet that the second sweetest sound to a person is her birthday. *Cue the confetti* Today is my birthday – or should I say the middle of my birth-week. I started celebrating early on Saturday when 15 family […]
It was 8 a.m. on a Thursday morning when I found myself lurching down a busy Copenhagen street on a big yellow bus toward my office. How could I work today? Moments earlier, I’d presented myself at the Udlændingstyrelse – the Danish immigration office. For ten months, I’d waited to hear whether or not my […]