On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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What’s Up With the SEO Meta Description?

There’s a lot of confusion about the SEO meta description – a lot. Before I dive in, let’s clear one thing up right now. The meta description matters. If you’re not familiar with it, the meta description is the short sentence or two that you see underneath the title of your page in search results. […]

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Why Getting Found on Facebook is So Hard for Small Businesses

Which came first? The Facebook post or the like/share/comment? Sounds like a trick question, but that’s because Facebook has tricked us small business owners into a philosophical approach to how we target our buyers on their platform. Sure, you have to post in order to get any kind of engagement, but if you don’t get […]

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