On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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What’s Up With the SEO Meta Description?

There’s a lot of confusion about the SEO meta description – a lot. Before I dive in, let’s clear one thing up right now. The meta description matters. If you’re not familiar with it, the meta description is the short sentence or two that you see underneath the title of your page in search results. […]

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