The Comparison Game in Business: When It’s Toxic and When It’s Helpful
What’s Up With the SEO Meta Description?
Can the comparison game in business be both toxic and helpful? Why sure, but (like all great things), it depends on how you’re framing the question in your mind and the lens you’re using to view your competition. Allow me a few minutes to explain (it’s worth the read to save you another night of […]
Should You Publish Content for SEO or for Humans?
There’s a lot of confusion about the SEO meta description – a lot. Before I dive in, let’s clear one thing up right now. The meta description matters. If you’re not familiar with it, the meta description is the short sentence or two that you see underneath the title of your page in search results. […]
What Local Marketing Companies Won’t Tell You: People Aren’t Reading Your Blog Anymore (But That Shouldn’t Stop You From Hitting Publish)
Here’s the fascinating reality we live in today: Robots are running our lives. What do I mean? It’s hard for me to go to a family gathering without someone, at one point, saying, “I need to Google that to find the answer!” And this baby on the way? I’m not nearly as worried about shopping […]
Should You Use a Publishing Calendar for Your Content Marketing?
If you pay attention to what local marketing companies around you are saying, you’ll probably hear one sage piece of advice – BLOG. It’s not just a piece of advice pulled out of thin air. Google – the head honchos of the search world – are saying the same thing. Publishing great content on your […]
Give Your 2016 Local Marketing Strategies a Boost by Making These 4 Resolutions
“How do you always find stuff to keep writing about?” That question came through in one of our many email exchanges with my grandma. She’s 94-years-old and still challenges me in a good way. She’s always logging her walking miles on Strava and I never seem to be able to beat her distance. Her social […]
2016 Marketing Predictions for Small Businesses
Hear that? It’s the deafening sound of whining, grumbling and all around fist pounding coming from the people of Facebook. Scroll through your newsfeed today and you’ll see that no one is excited about going back to work after the holidays. But it’s a little different for business owners. With the singing of “Auld Lang […]
Day 3: How to Get a Local Business Listing on Google
On the 12th and final day of this Christmas series, I’m giving you my marketing predictions for 2016. Some are surprising; others are not. Predictions in themselves are a mixed bag. Some predictions come true, such as when experts said content marketing would take over the marketing world. Others do not, such as the importance of […]
Keywords and Copy
About seven years ago, I was standing in my mom’s driveway. I’d just moved back from Denmark and was considering going back. I’m an only child, so my mom had other plans for me (although she was always way too loving to ever tell me to stay). She brought up her friend Valerie. Her daughter was getting […]
The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing
As the Vice President of the Greater Vail Area Chamber of Commerce (how do you like that credibility bomb right out of the gate?), I go to a lot of networking events. Mixers, breakfasts, power hours, you name it. At many of the events, there’s a person who has a canned sales pitch ready to go. Their […]
You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content. What’s happening? Chances are, there’s a lack of synergy between content marketing and […]