Rule of Reciprocity: Examples of When It Works

You know what’s fun? Christmas. You know what else is fun? Birthdays (says the self-proclaimed birthday diva). And let’s not forget the upcoming holiday where gifts are treasured – Valentine’s Day. No matter what your love language is (mine is “words of affirmation,” which really can’t come as a surprise since I’m such a strong […]

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Give Your 2016 Local Marketing Strategies a Boost by Making These 4 Resolutions

Hear that? It’s the deafening sound of whining, grumbling and all around fist pounding coming from the people of Facebook. Scroll through your newsfeed today and you’ll see that no one is excited about going back to work after the holidays. But it’s a little different for business owners. With the singing of “Auld Lang […]

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2016 Marketing Predictions for Small Businesses

On the 12th and final day of this Christmas series, I’m giving you my marketing predictions for 2016. Some are surprising; others are not. Predictions in themselves are a mixed bag. Some predictions come true, such as when experts said content marketing would take over the marketing world. Others do not, such as the importance of […]

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The 2015 Edition of the Grateful Challenge

‘Tis the season for gratitude. Whether you’re working this holiday week or taking a much needed pre-turkey coma break, one thing is certain – being thankful is the theme du jour. I’ve always admired the people who had the diligence to write a post everyday on Facebook talking about what they’re most grateful for. Although I’m a […]

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Big Plans and Big News

Happy October 1st! Or should I say, happy first day of the last quarter of 2015. It sure snuck up on us, didn’t it? Where did this year go? This is notoriously the quarter where businesses start slowing down. The holidays steal our attention. How can you not be enthralled by all the fun decorations […]

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The Day I Found Me

Ever notice how much noise is out there these days? It’s deafening. Content is tossed to fans like candy from parade floats (or at least that’s how most content creators envision the interaction). Videos are uploaded to YouTube and Vimeo in record volume. Look at your newsfeed. People are constantly stealing small moments from their […]

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