Balancing Personal and Professional Demands in Uncertain Times
The Risk of Being Confident in Business and Feeling In-Control
Perhaps there’s no better time to talk about parenting in uncertain times than this. At the time of writing this post, stores are still struggling to keep up with demand, people are social distancing, and schools are closed. My hope is that you’re reading this article, rolling your eyes, and saying, “this is old news.” […]
Do You Suffer From Decision Fatigue?
One of my favorite quotes about feeling confident in business or otherwise is from Barbara Bush. She says, “People who worry about their hair all the time, frankly, are boring.” And yet, I’m guilty of being one of those people who worry about my hair, makeup, clothes, and general outward appearance and inward emotions. Do […]
Inside the Life of a Work-From-Home Mom
Want to meet someone who knows about decision fatigue? Check out this woman, whose story I read a few years ago. She chose to wear the same outfit for 365 days straight. That’s right. For one year she made the conscious choice to eliminate one decision from her day by deciding in advance what to […]
Life Today: Relaunching a Blog
Today, I’m a proud work-from-home mom with one mission: To stay sane. Laugh all you want (and you should laugh at that) but here’s the truth. My sanity means my children are happier because I’m happier. My sanity means I’m able to grow a business that puts formula in my baby’s mouth and food on […]
A Simple Script to Help You Perfect Your Elevator Speech
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]
Sick of Buyer Personas? Me Too.
I sit on the Board of Directors for a local organization. The other day, an email flashed into my inbox from the Executive Director letting us know that an upcoming speaker had fallen through. With less than a week until the event where that speaker was to appear, we were thrown into an instant brainstorming […]
An Encouraging Look Ahead at 2018
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Using Emotion to Sell: Easier Said Than Done?
Here we are in a New Year. Feels refreshing, doesn’t it? There’s promise ahead. There’s a sense of reinvigoration as goals get set and resolutions are made. Part of that goal setting starts by looking in the rearview mirror. I finished 2017 on maternity leave. On October 24, we welcomed our second son into our […]
Your Online Marketing Strategy Should Include an Open Door
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]
College football season kicked off a few weeks ago. Although my University of Arizona wildcats had their standard win over NAU in the season opener, I can’t help but revel in the fact that we now have a W on our board. (Oh, and that we’re not Texas A&M (where my brother-in-law currently attends) who […]