On Taking Action
The Comparison Game in Business: When It’s Toxic and When It’s Helpful
I had something completely different scheduled for this week but 2020 has clearly shown us that we need to change how we interact with each other. This week (and well beyond), I’m choosing to silence the regularly scheduled broadcast to embrace a more colorful world. For businesses, we have a prime opportunity to amplify the […]
Balancing Personal and Professional Demands in Uncertain Times
Can the comparison game in business be both toxic and helpful? Why sure, but (like all great things), it depends on how you’re framing the question in your mind and the lens you’re using to view your competition. Allow me a few minutes to explain (it’s worth the read to save you another night of […]
The Risk of Being Confident in Business and Feeling In-Control
Perhaps there’s no better time to talk about parenting in uncertain times than this. At the time of writing this post, stores are still struggling to keep up with demand, people are social distancing, and schools are closed. My hope is that you’re reading this article, rolling your eyes, and saying, “this is old news.” […]
Do You Suffer From Decision Fatigue?
One of my favorite quotes about feeling confident in business or otherwise is from Barbara Bush. She says, “People who worry about their hair all the time, frankly, are boring.” And yet, I’m guilty of being one of those people who worry about my hair, makeup, clothes, and general outward appearance and inward emotions. Do […]
Inside the Life of a Work-From-Home Mom
Want to meet someone who knows about decision fatigue? Check out this woman, whose story I read a few years ago. She chose to wear the same outfit for 365 days straight. That’s right. For one year she made the conscious choice to eliminate one decision from her day by deciding in advance what to […]
Life Today: Relaunching a Blog
Today, I’m a proud work-from-home mom with one mission: To stay sane. Laugh all you want (and you should laugh at that) but here’s the truth. My sanity means my children are happier because I’m happier. My sanity means I’m able to grow a business that puts formula in my baby’s mouth and food on […]
A Simple Script to Help You Perfect Your Elevator Speech
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]
Sick of Buyer Personas? Me Too.
I sit on the Board of Directors for a local organization. The other day, an email flashed into my inbox from the Executive Director letting us know that an upcoming speaker had fallen through. With less than a week until the event where that speaker was to appear, we were thrown into an instant brainstorming […]
Using Emotion to Sell: Easier Said Than Done?
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]