On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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A Copywriting Challenge For You

When was the last time you asked someone for money? I don’t mean to borrow a dollar to get a cup of coffee. I mean really asked for money. In business, it’s our job to ask every day. And for most of us, that’s uncomfortable (to say the least). So, we cringe our way through […]

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On Starting From Scratch

If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and […]

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What Local Marketing Companies Won’t Tell You: People Aren’t Reading Your Blog Anymore (But That Shouldn’t Stop You From Hitting Publish)

If you pay attention to what local marketing companies around you are saying, you’ll probably hear one sage piece of advice – BLOG. It’s not just a piece of advice pulled out of thin air. Google – the head honchos of the search world – are saying the same thing. Publishing great content on your […]

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