You’ve been told you need to gather metrics for your small business, but where do you start? As entrepreneurs, the idea of data, analytics, or even basic metrics often makes our heads spin. We just want to create what we’re good at creating and get sales, right? Right. But the world doesn’t work that simplistically. […]
Last week, I piled 4 suitcases, a jogging stroller, an Orca cooler, myself, my husband, and my 6-month old into our white Rav-4 and made the 12.5 hour trip up to Denver, Colorado for the 2016 Digital Marketing Summit (plus a visit with some family along the way). The drive was long but the experience […]
Get your typing fingers ready because you’re about to sign up for 11 newsletters (or less) from the top Internet marketing specialists online today. You might follow some of them already. Others, you might not have heard of or you’ve actively ignored because you’re worried about the influx of email you’ll receive. I get it. I wake […]
If you’ve ever complained about “not having anything to send to your customers” or “not knowing what the heck to do with a list of email addresses” brace yourself. I’m about to blow your mind. A lot of local businesses tend to shirk off email marketing because: “… no one wants to hear from me!” […]
Does your inbox look like mine? It’s a daily flood of sales pitch after sales pitch. “Buy This!” “Flash Sale!” “You can’t live without our product!” (this subject line is usually trying to sell some sort of clothing, which I most definitely can live without. I’m a jeans and a t-shirt kind of a girl, marketers. […]