You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content. What’s happening? Chances are, there’s a lack of synergy between content marketing and […]
If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction in Dublin. A few weeks ago, my husband and I touched down in this […]
It’s hard for me to admit sometimes, but I’m an only child. I hate telling people that because too often their first reaction is, “oh, so you’re spoiled!” Thanks a lot. In my mind, spoiled means arrogant, demanding, whiny, and obnoxious. I’d like to think I’m none of those. But that leads to another issue…Every family […]
The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute on a keyboard the size of a paper airplane. Needless to say, […]
There I was, driving down the street when I saw it: A sign that said, “Eager to Close!! Seller Will Pay All Closing Costs!!” (Yes, the explanation marks were included on the damn sign.) At the time, I was in the housing market. That sign was meant to attract people like me. It didn’t work. My […]
This is probably the only time I’ll ever encourage you to fight. But before you pull out your gloves and put on that oh-so-sexy UFC uniform that you’ve had stashed away in your closet for God only knows what reason, I have a confession to make: I’m probably one of the most sensitive people you’ll meet. And […]
Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation. Yet as an entrepreneur, you’re forced to operate as one on a daily […]