Building a Small Business in Uneasy Times
building a small business

Today marks the start of INDEPENDENCE WEEKEND, which this year, for anyone building a small business in these uneasy times, feels a little different. If you’re not in the United States, this is the weekend we shoot off fireworks, go camping (my favorite), or head to a friend’s house for a pool party and barbecue […]

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That Awkward Moment When You’re Not Sure How to Talk to Your Ideal Customer
talk to your ideal client

As a super savvy business owner, you’ve heard the advice: To manifest sales you’ve gotta talk to your ideal customer over and over again. That’s great and all, but how? That’s where things get sticky. Instead of sounding like a smooth talking, ultra-confident sales powerhouse who KNOWS HER STUFF, you’re left fumbling around with a […]

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The Comparison Game in Business: When It’s Toxic and When It’s Helpful
comparison game in business

Can the comparison game in business be both toxic and helpful? Why sure, but (like all great things), it depends on how you’re framing the question in your mind and the lens you’re using to view your competition. Allow me a few minutes to explain (it’s worth the read to save you another night of […]

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Freeing Yourself From the Confines of Mediocre Marketing Messaging

There seems to be a common theme in the business world these days: thinking way too much about what we say and doing way too little to get our message out there. The result? Mediocre marketing messaging. There’s another term for this – over analysis. I’m guilty of this – especially being a mom. For example, while sitting […]

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A Cussing, Gun-Loving Coffee Company

Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]

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