One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]
Here’s the fascinating reality we live in today: Robots are running our lives. What do I mean? It’s hard for me to go to a family gathering without someone, at one point, saying, “I need to Google that to find the answer!” And this baby on the way? I’m not nearly as worried about shopping […]
Marketing is not selling. It’s understanding. The best local business owners in the world have emotional intelligence ingrained in their DNA. But this post isn’t about EQ (although that’s a great post topic for another day). This post is about how you can DIY local marketing, saving you money on hiring a professional (like myself, […]
Roses are Red Violets are Blue I’m not a fan of going to the dentist How about you? Yesterday morning, I was at the dentist. My feet were propped up in the vinyl chair with the bright light shoved into my face and the paper bib clipped around my neck. It was just a regular cleaning but […]
The other day, I drove downtown with my heart beating out of my chest. I had carefully stuffed three notebooks full of 17 pages that contained notes about how I started The Savvy Copywriter, LLC, our ethical operations, what it’s like to be on The Savvy Copywriter team, testimonials from clients, and testimonials from community […]
Emails. Sex scandals. War scandals. Bigotry. If your Facebook newsfeed looks anything like mine, it’s cluttered with posts about the 2016 Presidential election – and none of it looks good. Some of your friends are die-hard Trump fans. Others are she-can-do-no-wrong Hillary supporters. And still many of them are so sick of both candidates they’re […]
Last week, I piled 4 suitcases, a jogging stroller, an Orca cooler, myself, my husband, and my 6-month old into our white Rav-4 and made the 12.5 hour trip up to Denver, Colorado for the 2016 Digital Marketing Summit (plus a visit with some family along the way). The drive was long but the experience […]
If you’ve followed me on Instagram then you’ve probably noticed a few posts of me and my little guy with #Run4God. This hashtag has sparked quite a few of you to reach out with curiously raised eyebrows. What is Run For God? Put simply, it’s part running program, part bible study. And I LOVE it. It’s […]