There’s something so empowering about finding where your buyers are hanging out online and gaining clarity in your business. You stop wasting time guessing what people want, leaving you more time to create and sell what your audience craves You save yourself the heartache and mental bandwidth wondering why things didn’t go as planned, and […]
You’ve been told you need to gather metrics for your small business, but where do you start? As entrepreneurs, the idea of data, analytics, or even basic metrics often makes our heads spin. We just want to create what we’re good at creating and get sales, right? Right. But the world doesn’t work that simplistically. […]
Today marks the start of INDEPENDENCE WEEKEND, which this year, for anyone building a small business in these uneasy times, feels a little different. If you’re not in the United States, this is the weekend we shoot off fireworks, go camping (my favorite), or head to a friend’s house for a pool party and barbecue […]
As a super savvy business owner, you’ve heard the advice: To manifest sales you’ve gotta talk to your ideal customer over and over again. That’s great and all, but how? That’s where things get sticky. Instead of sounding like a smooth talking, ultra-confident sales powerhouse who KNOWS HER STUFF, you’re left fumbling around with a […]
I had something completely different scheduled for this week but 2020 has clearly shown us that we need to change how we interact with each other. This week (and well beyond), I’m choosing to silence the regularly scheduled broadcast to embrace a more colorful world. For businesses, we have a prime opportunity to amplify the […]
If you’re looking for content marketing ideas, look no further than…grit. Stick with me here because even though those two concepts seem unrelated, there’s a direct correlation that can multiply your online marketing efforts without costing you extraordinary amounts of time. Before we get into the specific ideas, let’s talk about grit and how it […]
Can the comparison game in business be both toxic and helpful? Why sure, but (like all great things), it depends on how you’re framing the question in your mind and the lens you’re using to view your competition. Allow me a few minutes to explain (it’s worth the read to save you another night of […]
Business is a little harder than usual these days. (Obvious statement of 2020 but stick with me here). If you’re working remotely with a spouse that’s showing a totally different side of himself on conference calls (read: you’ve just realized you’re married to the small talk KING) or kids who love to shove goldfish in your […]
What a time to be alive, am I right? News is changing by the hour and it feels like we’re all on pins and needles wondering what to do next. If you’re worried about the financial health of your business, you’re hardly alone. If you’re wondering whether or not it’s socially acceptable to market your […]
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]