Today marks the start of INDEPENDENCE WEEKEND, which this year, for anyone building a small business in these uneasy times, feels a little different. If you’re not in the United States, this is the weekend we shoot off fireworks, go camping (my favorite), or head to a friend’s house for a pool party and barbecue […]
As a super savvy business owner, you’ve heard the advice: To manifest sales you’ve gotta talk to your ideal customer over and over again. That’s great and all, but how? That’s where things get sticky. Instead of sounding like a smooth talking, ultra-confident sales powerhouse who KNOWS HER STUFF, you’re left fumbling around with a […]
I had something completely different scheduled for this week but 2020 has clearly shown us that we need to change how we interact with each other. This week (and well beyond), I’m choosing to silence the regularly scheduled broadcast to embrace a more colorful world. For businesses, we have a prime opportunity to amplify the […]
If you’re looking for content marketing ideas, look no further than…grit. Stick with me here because even though those two concepts seem unrelated, there’s a direct correlation that can multiply your online marketing efforts without costing you extraordinary amounts of time. Before we get into the specific ideas, let’s talk about grit and how it […]
Can the comparison game in business be both toxic and helpful? Why sure, but (like all great things), it depends on how you’re framing the question in your mind and the lens you’re using to view your competition. Allow me a few minutes to explain (it’s worth the read to save you another night of […]
Business is a little harder than usual these days. (Obvious statement of 2020 but stick with me here). If you’re working remotely with a spouse that’s showing a totally different side of himself on conference calls (read: you’ve just realized you’re married to the small talk KING) or kids who love to shove goldfish in your […]
What a time to be alive, am I right? News is changing by the hour and it feels like we’re all on pins and needles wondering what to do next. If you’re worried about the financial health of your business, you’re hardly alone. If you’re wondering whether or not it’s socially acceptable to market your […]
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]
One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]