Life Today: Relaunching a Blog
Content Marketing Strategy Bullet Journal Style
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]
Sick of Buyer Personas? Me Too.
One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
A Cussing, Gun-Loving Coffee Company
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Authentic Content Marketing: What Does That Really Mean?
Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]
Should You Publish Content for SEO or for Humans?
This just happened: I wrote (and wrote, and wrote) half of a blog post with some strategic content marketing tips. Then, I got up from my desk and felt it – the pit in my stomach that made me realize what I was writing was B-O-R-I-N-G. Was it useful? Sure. Had it been done before? […]
I’m Updating My Tucson Marketing Business. Here’s How.
Here’s the fascinating reality we live in today: Robots are running our lives. What do I mean? It’s hard for me to go to a family gathering without someone, at one point, saying, “I need to Google that to find the answer!” And this baby on the way? I’m not nearly as worried about shopping […]
DIY Local Marketing: From Strategy to Sales
Psst… have you noticed something a little different around here? Things are getting a makeover and I’M BEYOND EXCITED!!!!! And because I know you’re constantly evolving your business too, I wanted to give you a behind-the-scenes look at how it’s all going down in a several part series, so you can actually consume this info, […]
What I’ve Learned After 5 Years of Owning a Content Marketing Agency in Tucson
Marketing is not selling. It’s understanding. The best local business owners in the world have emotional intelligence ingrained in their DNA. But this post isn’t about EQ (although that’s a great post topic for another day). This post is about how you can DIY local marketing, saving you money on hiring a professional (like myself, […]
Taking a Page From Television Advertisers Playbook About the Buyer’s Journey
One of the most popular (and most hated) questions people get asked in an interview is, “where do you see yourself in five years?” I’ve always been on the side of hating that question more than anything because I don’t think it tells a whole heck of a lot. 5 years is a long time, […]
Roses are Red Violets are Blue I’m not a fan of going to the dentist How about you? Yesterday morning, I was at the dentist. My feet were propped up in the vinyl chair with the bright light shoved into my face and the paper bib clipped around my neck. It was just a regular cleaning but […]