2016 Marketing Predictions for Small Businesses

On the 12th and final day of this Christmas series, I’m giving you my marketing predictions for 2016. Some are surprising; others are not. Predictions in themselves are a mixed bag. Some predictions come true, such as when experts said content marketing would take over the marketing world. Others do not, such as the importance of […]

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10 Ways to Do Offline and Online Marketing Integration Right

You’ve probably heard the claims. “Print is dead!” Only 1% of the Millennial population is influenced advertising, so it’s no surprise that many businesses are shying away from this promotional piece of the marketing mix. Although I (a Millennial myself) think print is an overpriced advertising medium, it’s far from dead. Some demographics still prefer […]

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5 Customer Experience Metrics to Monitor on Your Website

What superpower did you want when you were a child? For me, it was always to be a mind reader. I wanted to know what people were thinking all the time. I wanted to be that girl who always had the perfect witty comeback, could know when I was being checked out by the boys […]

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Email Marketing Best Practices: An Experiment

Does your inbox look like mine? It’s a daily flood of sales pitch after sales pitch. “Buy This!” “Flash Sale!” “You can’t live without our product!” (this subject line is usually trying to sell some sort of clothing, which I most definitely can live without. I’m a jeans and a t-shirt kind of a girl, marketers. […]

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The Downside to Google Analytics [INFOGRAPHIC]

A few days ago I talked about the importance of Google Analytics. Now, I’m exposing the downside to Google Analytics with an infographic from Alistair Gill, a superstar in the SEO realm. If you’re on top of your Google Analytics game (and you should be), you regularly check which sites are sending you traffic. Have you ever […]

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How Much is Content Marketing Worth to Your Business?

When was the last time you snuck over to Starbucks and bought yourself an upside-down caramel macchiato? You usually get plain black coffee because it’s healthy and cheaper, but when was the last time you indulged in the rich, sweet, creamy goodness of a handcrafted coffee drink? What made it worth the indulgence? It’s a […]

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The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content. What’s happening? Chances are, there’s a lack of synergy between content marketing and […]

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