Freeing Yourself From the Confines of Mediocre Marketing Messaging

There seems to be a common theme in the business world these days: thinking way too much about what we say and doing way too little to get our message out there. The result? Mediocre marketing messaging. There’s another term for this – over analysis. I’m guilty of this – especially being a mom. For example, while sitting […]

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On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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What’s Up With the SEO Meta Description?

There’s a lot of confusion about the SEO meta description – a lot. Before I dive in, let’s clear one thing up right now. The meta description matters. If you’re not familiar with it, the meta description is the short sentence or two that you see underneath the title of your page in search results. […]

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A Cussing, Gun-Loving Coffee Company

Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]

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On Starting From Scratch

If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and […]

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