Content Marketing Strategy Bullet Journal Style
Sick of Buyer Personas? Me Too.
One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
Freeing Yourself From the Confines of Mediocre Marketing Messaging
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Using Emotion to Sell: Easier Said Than Done?
There seems to be a common theme in the business world these days: thinking way too much about what we say and doing way too little to get our message out there. The result? Mediocre marketing messaging. There’s another term for this – over analysis. I’m guilty of this – especially being a mom. For example, while sitting […]
Yes, You Can Use a One-Star Review to Fuel Your Content Strategy
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]
On Fitting In
I’ve set up a lot of Google My Business profiles for local businesses. Each time I do, there’s one thing that weighs heavy on the mind of the owner – “what if some disgruntled, no-good customer who isn’t even in my target market, decides to leave a one-star review and destroy my business?” As a […]
What’s Up With the SEO Meta Description?
A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]
Your Online Marketing Strategy Should Include an Open Door
There’s a lot of confusion about the SEO meta description – a lot. Before I dive in, let’s clear one thing up right now. The meta description matters. If you’re not familiar with it, the meta description is the short sentence or two that you see underneath the title of your page in search results. […]
A Cussing, Gun-Loving Coffee Company
College football season kicked off a few weeks ago. Although my University of Arizona wildcats had their standard win over NAU in the season opener, I can’t help but revel in the fact that we now have a W on our board. (Oh, and that we’re not Texas A&M (where my brother-in-law currently attends) who […]
On Starting From Scratch
Every month, a small box lands on our doorstep. It’s like Christmas because underneath the brown cardboard and white postage labels lies bliss. Pure coffee bean bliss. We get this box every month because we’re members of the Black Rifle Coffee coffee club. And every month we take a deep breath as we cut open […]
If you’ve never baked something from scratch, you really oughta try it. My toddler has an obsession with kitchens. His favorite “power tools” are the KitchenAid mixer, crock pot, and blender. Since discovering his love affair with cooking (and eating, like his mama), I’ve found myself baking up a storm to keep him entertained (and […]