Helping time-strapped entrepreneurs grow a business online
What a time to be alive, am I right? News is changing by the hour and it feels like we’re all on pins and needles wondering what to do next. If you’re worried about the financial health of your business, you’re hardly alone. If you’re wondering whether or not it’s socially acceptable to market your […]
Perhaps there’s no better time to talk about parenting in uncertain times than this. At the time of writing this post, stores are still struggling to keep up with demand, people are social distancing, and schools are closed. My hope is that you’re reading this article, rolling your eyes, and saying, “this is old news.” […]
One of my favorite quotes about feeling confident in business or otherwise is from Barbara Bush. She says, “People who worry about their hair all the time, frankly, are boring.” And yet, I’m guilty of being one of those people who worry about my hair, makeup, clothes, and general outward appearance and inward emotions. Do […]
Want to meet someone who knows about decision fatigue? Check out this woman, whose story I read a few years ago. She chose to wear the same outfit for 365 days straight. That’s right. For one year she made the conscious choice to eliminate one decision from her day by deciding in advance what to […]
Today, I’m a proud work-from-home mom with one mission: To stay sane. Laugh all you want (and you should laugh at that) but here’s the truth. My sanity means my children are happier because I’m happier. My sanity means I’m able to grow a business that puts formula in my baby’s mouth and food on […]
Friends. We’re in the last quarter of the year and it’s right about now that you’re probably starting to look back on what happened in 2018 while strategizing for 2019. And, in doing so, if you’re anything like me, you’re probably already saying, “phew, I’ve been busy!” It’s been five solid months since I published […]
I sit on the Board of Directors for a local organization. The other day, an email flashed into my inbox from the Executive Director letting us know that an upcoming speaker had fallen through. With less than a week until the event where that speaker was to appear, we were thrown into an instant brainstorming […]
One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
There seems to be a common theme in the business world these days: thinking way too much about what we say and doing way too little to get our message out there. The result? Mediocre marketing messaging. There’s another term for this – over analysis. I’m guilty of this – especially being a mom. For example, while sitting […]