An Encouraging Look Ahead at 2018

Here we are in a New Year. Feels refreshing, doesn’t it? There’s promise ahead. There’s a sense of reinvigoration as goals get set and resolutions are made. Part of that goal setting starts by looking in the rearview mirror. I finished 2017 on maternity leave. On October 24, we welcomed our second son into our […]

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On Fitting In

A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]

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