Helping Parents Pursue Their Business Dream
One of the biggest reasons people fall off the content marketing bandwagon is because it feels so dang overwhelming. How do you have time to write, share, and create? What I’ve found in my years of doing this isn’t that the creative part is hard – it’s coming up with a plan that will move […]
Do you feel like attracting new leads to your business is easy? Do you think it’s simple to continue showing up in search engine results and newsfeeds? Don’t worry. No one actually says yes to those questions. That’s because marketing to the digital world is hard work. As soon as you think you have one strategy […]
“Okay, let’s go get ’em! All of ’em! All of those 20 – 60 somethings with a business degree and a steady income of $50,000 to $100,000.” ~ Said no smart marketer ever Almost six years ago I was tossed into the world of business ownership. It was a world I always knew I wanted […]
Here we are in a New Year. Feels refreshing, doesn’t it? There’s promise ahead. There’s a sense of reinvigoration as goals get set and resolutions are made. Part of that goal setting starts by looking in the rearview mirror. I finished 2017 on maternity leave. On October 24, we welcomed our second son into our […]
Love it or hate it, it’s election season and that means you’re seeing a wealth of stellar and not so stellar copywriting by candidates and campaigns. In my family, this time of year holds a special spot in our hearts. My dad has been a politician since 2008 when he first ran for Tucson’s city council. Right […]
There seems to be a common theme in the business world these days: thinking way too much about what we say and doing way too little to get our message out there. The result? Mediocre marketing messaging. There’s another term for this – over analysis. I’m guilty of this – especially being a mom. For example, while sitting […]
If you’ve ever heard me speak, you’ve probably heard me say this at least once: People make buying decisions based on their emotions. I stand by that sentiment wholeheartedly. Case in point: Toilet paper. In our house, we use a specific brand of toilet paper. The only place I’ll buy it is at Costco, so […]
The two don’t seem to go hand in hand, do they? Football and small business online marketing strategy? But as I was driving down Old Spanish Trail in my hometown of Tucson (locals will know right where that is) the other day, I was jolted out of the trance of watching the Rincon mountains ahead […]
I’ve set up a lot of Google My Business profiles for local businesses. Each time I do, there’s one thing that weighs heavy on the mind of the owner – “what if some disgruntled, no-good customer who isn’t even in my target market, decides to leave a one-star review and destroy my business?” As a […]
A few weeks ago, I wrote about Black Rifle Coffee, a company that has deployed a fascinating (and ultra successful) niche marketing strategy. This company takes a strong stance on veterans and appeals to them by using weaponry to sell their coffee. See what I mean? It’s a rather unique approach to giving people a […]