Does Your Content Marketing Smell of Arrogance?

It’s hard for me to admit sometimes, but I’m an only child. I hate telling people that because too often their first reaction is, “oh, so you’re spoiled!” Thanks a lot.  In my mind, spoiled means arrogant, demanding, whiny, and obnoxious. I’d like to think I’m none of those. But that leads to another issue…Every family […]

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How Much SEO Do You Really Need?

A few days ago I got a phone call from a client. Before I dive into his concern, here’s some background: He had just switched over his website from an old design that was housed on such an old platform that it couldn’t be updated. Worse yet, he was making some critical SEO errors. There […]

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3 Reasons to Stop Stealing Other People’s Words

The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute on a keyboard the size of a paper airplane. Needless to say, […]

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How Writing Scored Me 300% More Leads Online

The other day I was on the phone going over the monthly analytics figures with one of my VERY FAVORITE clients, when he had an “ah-ha” moment. It’s important to note that this “ah-ha” moment in particular is what my marketing dreams are made of. He said, “Wow, so this blogging thing really does drive […]

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The Danish Influence On My Life as a Writer

As I laced up my walking shoes to meet my grandma, mom, aunt, and adopted aunt, I heard the news – Shots fired at a cafe in Copenhagen. My heart stopped. Not only are terrorist attacks horrific on many levels – this one felt different. This one happened in a place I used to call “home.” […]

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2015 Content Marketing Trends

I’ve got news for you, business owner: You can’t make a touchdown if you don’t know how to run down the field. Like it or not, marketing requires strategy. That strategy requires smart usage of words. And it’s those words that make you money. The problem is, most business owners tend to opt for all-talk and […]

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