Do You Suffer From Decision Fatigue?
decision fatigue

Want to meet someone who knows about decision fatigue? Check out this woman, whose story I read a few years ago. She chose to wear the same outfit for 365 days straight. That’s right. For one year she made the conscious choice to eliminate one decision from her day by deciding in advance what to […]

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Copywriting Audit: Bottle Breacher

I’m incredibly excited about this week’s copywriting audit. Not only does this business have a fantastic story behind it (more on that in a bit) but it’s also local to me. They’re based here in Tucson, Arizona. Presenting: Bottle Breacher. You might know this name from the ABC show Shark Tank. Or, you might have […]

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Copywriting Audit: Inn at Civano

Last week marked my very first copywriting audit in this series and it was met with an overwhelmingly positive response. So, naturally, I’m back this week with another one. This time around, I’m highlighting a local business – Inn at Civano. Inn at Civano is a bed and breakfast located about 12 miles from my tiny […]

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Copywriting Audit: Le Tote

My favorite piece of business advice: Don’t look sideways. Looking sideways in business means watching your competition. Instead of focusing on the road ahead, you’re focused on what’s happening around you – so much so that you can’t innovate, differentiate, or, well, do anything exciting. And yet, here I come onto your screen ignoring that […]

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