Is SEO Dead?
Copywriting Tips For Advertising Learned From Guinness Beer
Yesterday, while scrolling through my Facebook newsfeed I saw this headline: “The Top 4 Reasons SEO Is Dead” It’s not the first time a major marketing strategy has been deemed “dead.” Some people have touted that email marketing is dead (it’s not) and television is dead (it’s not either.) So why do so many people […]
Are You Guilty of Making This Epic Fail When Creating a Sustainable Web Presence
If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction in Dublin. A few weeks ago, my husband and I touched down in this […]
What It’s Like to Owe the IRS $12,872… And Then Some!
Does this sound familiar? You hire a team to help you build your website. Together, you work day and night to write content, build the design, and create a website that’s worthy of your brand. Then, the day arrives. You surround yourself with your team and hit the glorious “Go Live” button. *NOTE: There isn’t actually a […]
Does Your Content Marketing Smell of Arrogance?
Call me naive, but when I first started this whole “self-employed” thing, I didn’t realize I’d have to pay quarterly taxes. I had a faint idea about what I’d owe at the end of the year, so I set about 35% aside each month in anticipation. The tax code is about 4 million words long. I’m a […]
It’s hard for me to admit sometimes, but I’m an only child. I hate telling people that because too often their first reaction is, “oh, so you’re spoiled!” Thanks a lot. In my mind, spoiled means arrogant, demanding, whiny, and obnoxious. I’d like to think I’m none of those. But that leads to another issue…Every family […]